Max Adopts Monochrome Branding to Emphasize HBO Roots

The streaming service's latest rebrand shifts to a black-and-white logo, highlighting its premium HBO content but raising questions about its evolving identity.

Max has fully implemented a new black-and-white logo and color scheme across its platform, evoking HBO's classic branding.
The rebranding aims to align Max more closely with HBO's reputation for high-quality, mature programming.
This marks a departure from the blue branding introduced in 2023, which was designed to appeal to broader, family-friendly audiences.
The logo retains a circular design element referencing HBO's iconic logo, further strengthening the connection between the two brands.
Reactions to the rebrand are mixed, with some praising the prestige-focused shift and others questioning the service's frequent identity changes since 2020.