Overview

• Max has fully implemented a new black-and-white logo and color scheme across its platform, evoking HBO's classic branding.
• The rebranding aims to align Max more closely with HBO's reputation for high-quality, mature programming.
• This marks a departure from the blue branding introduced in 2023, which was designed to appeal to broader, family-friendly audiences.
• The logo retains a circular design element referencing HBO's iconic logo, further strengthening the connection between the two brands.
• Reactions to the rebrand are mixed, with some praising the prestige-focused shift and others questioning the service's frequent identity changes since 2020.