Overview

• Max has introduced a new monochrome black-and-white logo and interface, replacing its previous blue color scheme launched in 2023.
• The rebrand closely resembles HBO's iconic branding, potentially signaling a renewed focus on premium, mature programming.
• This marks a shift from the 2023 strategy aimed at broadening Max's appeal with family-friendly branding and programming.
• The move has generated mixed reactions, with some praising the alignment with HBO's prestige and others criticizing potential brand confusion.
• Warner Bros. Discovery has not commented on the reasoning behind the rebrand, which is being rolled out across platforms and marketing materials.