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6d ago

Maven Capital Takes Majority Stake in Crafter’s Companion as Sara Davies Increases Ownership

Featuring Diane Sharp as managing director, the deal signals a renewed focus on core craft products with a planned US warehouse to offset tariff increases.

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Sara Davies is a panellist on the BBC show
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Overview

  • Modella Capital has sold its stake in Crafter’s Companion to Maven Capital Partners, with financial terms undisclosed but Maven understood to hold a majority share.
  • Founder Sara Davies has boosted her equity position and will shift from chief executive to a strategic non-executive director role while remaining on the board.
  • Diane Sharp, a former CBI regional director who joined as financial controller, has been appointed managing director to oversee daily operations.
  • After entering administration earlier this year, the company returned to profitability in May following a fast-track pre-pack sale and an eight-month turnaround led by Davies and Modella.
  • To counter rising costs from recent US tariff changes, the firm plans to open a warehouse in the United States and refocus product development on its core crafting audience.