Maui Struggles with Tourism Amid Wildfire Recovery

Locals Protest Lack of Housing as Tourists Return to the Island

The devastating wildfire that hit Lahaina, Maui, in August killed at least 100 people and destroyed over 2,000 buildings, leading to a significant housing crisis.
Despite the trauma and ongoing recovery efforts, the Hawaiian government invited tourists back to the island to boost the economy, particularly during the holiday season.
Many locals, especially those working in the tourism industry, are struggling with the return of tourists, as they are often asked about their experiences during the fire.
Protests have erupted over the lack of affordable, long-term housing for wildfire evacuees, with hundreds marching with signs reading 'We need housing now!' and 'Short-term rentals gotta go!'.
Tourism in Maui is down about 20% from December 2022, with many travelers canceling their trips out of respect for the island's recent trauma.