Overview

• Instagram videos by Flipkart marketing executive Simrann Bhambani show mattresses and pillows being unloaded at an office for employees expected to stay overnight.
• A separate clip captures staff gathered as a colleague plays guitar and others sing Bollywood songs during sale preparations.
• One of the videos has garnered about 1.7 million views on Instagram, according to Hindustan Times.
• Reactions online range from praise for team energy to criticism that the posts glorify excessive work hours.
• Flipkart’s Big Billion Days and Amazon’s festival sale are scheduled to start on September 23, intensifying pre-sale operations reported in the clips.