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Matthieu Blazy’s Chanel Debut Pairs Planet-Scale Theater With a Measured Design Reset

The collection updates core house codes to test whether fresh cultural buzz can help lift a brand coming off a recent profit slide.

Jing Boran poses for photographers upon arrival at the Chanel Spring/Summer 2026 collection presented in Paris, Monday, Oct. 6, 2025. (AP Photo/Aurelien Morissard)
A model wears a creation as part of the Chanel Spring/Summer 2026 collection presented in Paris, Monday, Oct. 6, 2025. (AP Photo/Aurelien Morissard)
A model wears a creation as part of the Chanel Spring/Summer 2026 collection presented in Paris, Monday, Oct. 6, 2025. (AP Photo/Aurelien Morissard)
A model presents a creation by designer Matthieu Blazy as part of his Spring/Summer 2026 Women's ready-to-wear collection show for the fashion house Chanel during Paris Fashion Week in Paris, France, October 6, 2025. REUTERS/Benoit Tessier

Overview

  • Blazy unveiled his first Chanel collection at Paris Fashion Week in the Grand Palais beneath a suspended solar system, drawing a standing ovation from an audience of more than 2,000.
  • The Spring/Summer 2026 lineup favored evolution over overhaul with dropped waists, long buttoned shirts, boxy tailoring and thirties-tinged evening looks accented by feathers.
  • Accessories signaled a new tempo, including crushed metallic leather bags with exposed seams and open flaps, elongated cap-toe shapes and playful feathered headpieces.
  • A-list guests including Nicole Kidman, Margot Robbie, Pedro Pascal and Naomi Campbell packed the front row, underscoring the high-profile start to Blazy’s tenure.
  • Appointed in December as only the fourth creative director in Chanel’s history, Blazy’s widely praised Bottega Veneta track record sets expectations as the house confronts a reported 30% drop in 2024 operating profit.