Particle.news

Download on the App Store

Matthieu Blazy Reimagines Tweed in Chanel Debut at Paris Fashion Week

His first show signals a material-led reset for a house seeking renewed momentum after a steep profit decline.

Overview

  • The 41-year-old unveiled his first Chanel collection Monday night at the Grand Palais, positioned as Paris Fashion Week’s marquee event during a wave of creative handovers, and he succeeds Virginie Viard.
  • A planetary set recalled the house’s Lagerfeld-era spectacles, framing a three-part narrative that moved from boyish tailoring to a bold neo‑tweed exploration and then to a forward-looking finale.
  • Tweed was deconstructed and frayed, transformed into hand‑knotted meshes and transparent slip skirts, with rounded shoulders and mini hemlines updating the suit’s proportions.
  • The collection leaned on Blazy’s craft-first, material experimentation while engaging core Chanel codes, including a masculine‑inflected ease rooted in Gabrielle Chanel’s silhouette.
  • The debut arrives as Chanel reports a 28.2% drop in 2024 net profit to $3.4 billion, intensifying expectations for both creative renewal and commercial traction.