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yesterday

Matthieu Blazy Reboots Chanel With Cosmic Paris Debut

Analysts say the theatrical relaunch now requires disciplined product, pricing, clienteling to convert attention into growth, particularly in China.

A model presents a creation by designer Matthieu Blazy as part of his Spring/Summer 2026 Women's ready-to-wear collection show for the fashion house Chanel during Paris Fashion Week in Paris, France, October 6, 2025. REUTERS/Benoit Tessier
Chanel SS 2026 runway show Matthieu Blazy debut
Image
Jing Boran poses for photographers upon arrival at the Chanel Spring/Summer 2026 collection presented in Paris, Monday, Oct. 6, 2025. (AP Photo/Aurelien Morissard)

Overview

  • Blazy unveiled his Spring/Summer 2026 debut at the Grand Palais under a suspended solar‑system set, restoring large‑scale showmanship to Chanel.
  • Across 70-plus looks, he reworked core codes through androgynous suiting, frayed tweeds, elongated shirting and a deliberately "crushed" 2.55 bag.
  • The collection emphasized tactility and motion with feathers, glittering knits and lightened tweeds, including Charvet shirts nodding to Coco Chanel’s menswear borrowings.
  • A star-packed audience that included Nicole Kidman and Ayo Edebiri rose for a standing ovation as the show closed Paris Fashion Week.
  • Appointed in December and known for craft-focused work at Bottega Veneta, Blazy drew broad praise for a strategic reset, with observers stressing execution to sustain results in key markets.