Matthieu Blazy Named Chanel’s New Artistic Director After Transformative Bottega Veneta Tenure
Blazy's innovative designs and celebrity collaborations at Bottega Veneta set the stage for his anticipated reinvention of Chanel’s legacy.
- Matthieu Blazy, formerly creative director at Bottega Veneta, has been appointed as Chanel's new artistic director, succeeding Virginie Viard.
- Blazy’s tenure at Bottega Veneta from 2021 to 2024 was marked by bold, refined designs and viral successes, including the iconic 'trompe-l’œil' leather trousers and the Andiamo bag.
- Known for blending minimalism with cultural relevance, Blazy revitalized Bottega Veneta’s identity, making it one of the few profitable brands in Kering's portfolio in 2023.
- Fashion experts predict Blazy will bring a contemporary, detail-focused approach to Chanel, appealing to younger audiences while maintaining the brand’s heritage.
- Blazy’s challenge at Chanel will be balancing innovation with tradition, as he follows in the footsteps of Karl Lagerfeld and Virginie Viard in shaping the brand's future.
The Guardian 
Essence 
Augsburger Allgemeine 
l'Opinion 
W Magazine 
Business Insider 
The Independent 
The Telegraph 
Frankfurter Allgemeine Zeitung 
Associated Press 
South China Morning Post 
CNN 
Town & Country 
The Sydney Morning Herald 
ELLE ELLE 
The Times 
The Hollywood Reporter 
Vogue Associated Press 
Hypebeast The Telegraph 
GQ Associated Press 
Wallpaper* 
Libération W Magazine 
Le Point Vogue 
Nylon Hypebeast 
Madame Figaro Vogue 
Le Nouvel Obs 
WWD 
Le Figaro Vogue Vogue WWD WWD 
