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Matthieu Blazy Debuts Chanel’s Métiers d’Art in a Bowery Subway Spectacle

The underground staging showcased the house’s artisan craft through a cinematic setup that culminated in a surprise platform reveal.

Overview

  • Chanel staged two shows in a remodeled Bowery station, with models stepping out of train cars as guests sat on the platform.
  • It was Blazy’s first Métiers d’Art for the house, framing an inclusive New York subway narrative he described as “for everyone.”
  • The presentation fused haute couture techniques with prêt‑à‑porter, pairing classic tweed and intricate embellishment with urban references.
  • The set led guests through a decoy event space with tiled walls, turnstiles and a kiosk stocked with Chanel’s custom La Gazette before unveiling the actual platform.
  • A Michel Gondry–directed film starring Margaret Qualley and A$AP Rocky teased the event, which drew attendees including Tilda Swinton, Kristen Stewart and Jon Bon Jovi.