Matthew McConaughey Stars in Uber Eats' Super Bowl Ad Exploring Football's 'Food Conspiracy'

The humorous ad features McConaughey in multiple roles alongside Greta Gerwig, Charli XCX, and more, presenting a fictional theory about football's origins.

Uber Eats' 2025 Super Bowl ad humorously suggests football was invented to make people hungry, with Matthew McConaughey portraying various historical football figures.
The ad features a star-studded cast including Greta Gerwig, Charli XCX, Martha Stewart, Kevin Bacon, and Sean Evans, each contributing to the comedic narrative.
McConaughey reenacts moments like the creation of the term 'pigskin' to promote bacon and the founding of the Buffalo Bills over buffalo wings.
Greta Gerwig appears as herself, humorously rejecting McConaughey's pitch to make a movie about the fictional football conspiracy.
The ad ties into Uber Eats' broader marketing efforts, including collaborations like Martha Stewart's 'Caesars Superdome Salad' available on the app.

The Hollywood Reporter

Variety