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Matthew McConaughey Secures USPTO Trademarks on Voice, Image and Catchphrase to Curb AI Misuse

His team says the registrations create a consent-first framework for AI uses of his likeness.

Overview

  • USPTO approvals cover eight marks tied to his identity, including short video clips, visual elements and sonic recordings.
  • One registration protects the audio delivery of “Alright, alright, alright,” with the filing detailing tone and modulation.
  • The applications were filed by the commercial arm of his Just Keep Livin’ foundation and were identified by AFP in the USPTO database.
  • Attorney Kevin Yorn says the marks give McConaughey tools to bring federal claims and seek compensation for unauthorized AI uses.
  • The approach is untested in court, and McConaughey continues authorized AI work through an investment and voice project with ElevenLabs.