Overview
- The USPTO approved eight sound and motion marks tied to McConaughey’s persona, including audio of “Alright, alright, alright,” a seven‑second porch clip, a three‑second Christmas tree clip, and an additional spoken phrase.
- The registrations are held by J. K. Livin Brands Inc., giving McConaughey’s team a federal cause of action to deter unauthorized AI simulations.
- Attorneys Kevin Yorn and Jonathan Pollack describe the marks as a tool to stop offenders or take them to federal court, while acknowledging outcomes remain untested.
- Legal experts note state publicity laws already cover many commercial uses, but what counts as commercial exploitation for AI‑generated content online remains unclear.
- McConaughey is investing in and partnering with ElevenLabs to produce an authorized Spanish version of his newsletter using his voice likeness, signaling controlled, licensed uses that others may follow.