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Matthew McConaughey Secures Eight Trademarks to Fight AI Impersonation

His team aims to test federal trademark law as a faster deterrent to AI clones.

Overview

  • The U.S. Patent and Trademark Office approved eight registrations tied to McConaughey’s image and voice, including short motion clips and audio of “Alright, alright, alright.”
  • His lawyers say the filings are intended to block AI apps and users from simulating his persona without consent by enabling federal enforcement.
  • They concede outcomes are uncertain because courts have not yet ruled on using trademarks against AI-generated likenesses.
  • McConaughey has an authorized partnership with ElevenLabs to produce a Spanish version of his newsletter, and he and attorney Kevin Yorn are investors in the firm.
  • The strategy seeks broader, quicker protection than varied state publicity laws as entertainers confront AI fakes that have targeted figures like Tom Hanks and Taylor Swift.