Overview
- McConaughey obtained eight USPTO registrations covering audiovisual elements tied to his identity in recent months.
- The protected material includes audio of his phrase “Alright, alright, alright,” short video clips, and distinctive visual expressions.
- The filings were made through the commercial arm of the Just Keep Livin' foundation created by McConaughey and his wife.
- His attorneys say the trademarks provide tools to challenge AI-generated uses in federal court, though the approach remains untested.
- McConaughey has an authorized synthetic voice through ElevenLabs and holds a stake in the company.