Matthew McConaughey Leads Push for Expanded Film Incentives in Texas

The actor's 'True to Texas' campaign advocates for making Texas a major film and TV production hub, sparking mixed reactions from state lawmakers.

Matthew McConaughey, joined by fellow Texas actors, released a star-studded ad urging the Texas legislature to boost film production incentives to compete with states like Georgia and California.
The campaign, titled 'True to Texas,' argues that Texas stories deserve to be filmed in their home state and highlights the potential economic benefits of expanded incentives.
The Texas Senate has proposed a $498 million budget to revamp the Texas Film Incentive Program, including tax credits and grants, aimed at making Texas the 'movie capital of the world.'
Supporters of the initiative emphasize job creation and a projected $4 return to the Texas economy for every $1 spent, while critics argue against using taxpayer money to subsidize Hollywood productions.
The campaign has divided Texas Republicans, with some fearing cultural shifts tied to Hollywood and others seeing it as an opportunity for economic growth.