Matthew McConaughey and Camila Alves Recreate Iconic Rom-Com Poster for Tequila Ad

The couple pays homage to 'How to Lose a Guy in 10 Days' with a nostalgic and humorous twist for their Pantalones Organic Tequila campaign.

Matthew McConaughey and Camila Alves McConaughey have recreated the memorable movie poster from 'How to Lose a Guy in 10 Days' for their Pantalones Organic Tequila ad.
The ad campaign features McConaughey reprising his role as Ben Barry, while Alves channels Kate Hudson's character, Andie Anderson, complete with the iconic yellow silk gown.
In a playful nod to their tequila brand's name, which means 'pants' in Spanish, McConaughey appears sans pants in the promotional materials.
The Pantalones campaign also introduces ten specialty cocktails inspired by the film's memorable moments and lines, including drinks like 'Love Fern Margarita' and 'Benny BooBoo'.
There is ongoing speculation about a potential sequel to the 2003 film, with both McConaughey and Hudson expressing openness to the idea, contingent on a suitable script.