Matthew McConaughey and Camila Alves Promote Tequila with Playful Lawn Mowing Photo

The couple's cheeky Instagram post features them pantless to highlight their Pantalones Organic Tequila brand.

Matthew and Camila shared a photo mowing the lawn in just blue shirts to promote their tequila brand.
The image adhered to Instagram's guidelines with strategic censorship and playful poses.
Their campaign aims to counteract the 'snootiness' in the tequila industry by emphasizing fun.
Fans reacted with humor and admiration, though some critics voiced concern over their antics.
The couple's previous promotions included similar pantless activities like grilling and playing croquet.