Matthew and Camila McConaughey Launch Pants-Free Ad Campaign for Pantalones Tequila

The couple promotes their organic tequila brand with a playful, pants-free pickleball ad, aligning with National No Pants Day.

Matthew and Camila McConaughey star in a new advertisement for Pantalones Organic Tequila, playing pickleball without pants.
The campaign, launched in time for National No Pants Day, emphasizes fun and rejects snootiness in the tequila industry.
Pantalones Tequila, introduced in 2023, has already received prestigious awards, including a double gold at the San Francisco World Spirits Competition.
The McConaugheys aim to make their tequila the 'official tequila of pickleball,' featuring in various playful, pants-free scenarios.
The brand promises a majority of their 2024 advertisements will be pants-free, continuing the theme of lightheartedness.