Matthew and Camila McConaughey Launch 'Pantalones Organic Tequila' Brand

McConaugheys' Superpremium Organic Tequila Includes 100% Organic Blue Weber Agave and Comes in Three Flavors; A Percentage of Company Revenue Goes to Environmental Causes.

Matthew and Camila McConaughey have launched Pantalones Organic Tequila, a superpremium organic tequila brand featuring 100% Organic Blue Weber Agave, with a unique advertising campaign featuring the couple riding motorcycles without pants.
The Pantalones Tequila portfolio offers three flavors: Blanco, with notes of honey and citrus; a Reposado, aged nine months with hints of sweet fruit and fresh oak; and an Añejo, aged 15 months with notes of vanilla, butterscotch and maple.
The brand is committed to environmental causes and is a member of One Percent for the Planet, pledging to donate at least one percent of their annual revenue to environmental initiatives.
Pantalones Tequila is crafted by fourth-generation agave growers and produced in a certified organic family-owned distillery in Amatitán, Jalisco, a region known for being the birthplace of tequila.
The tequila, retailing online at $45 for Blanco, $50 for Reposado and $55 for Añejo, distinguishes itself in the expansive celebrity tequila market with its tongue-in-cheek branding and emphasis on sustainable production and fun.

The Hollywood Reporter