Matteo Berrettini Named Saudi PIF Tennis Ambassador

The Italian tennis star will work with Saudi Arabia's Public Investment Fund to promote the sport globally and nurture young talent.

Matteo Berrettini, former world No. 6 in tennis, has been appointed as the Tennis Ambassador for Saudi Arabia's $930 billion Public Investment Fund (PIF).
Berrettini's role focuses on inspiring youth, promoting inclusivity, and creating opportunities across all levels of the sport.
The PIF has recently increased its involvement in tennis, becoming the naming partner for global rankings and collaborating with multiple tournaments.
This appointment follows Rafael Nadal's earlier partnership with the Saudi Tennis Federation, aimed at growing interest in the sport and training young players.
The move has drawn criticism from human rights advocates who accuse Saudi Arabia of using sports investments to deflect attention from its human rights record, allegations the country denies.