Mattel's New Wave of Nostalgic Toy-Based Films Aim for Adult Audiences and Deeper Themes

Mattel's live-action "Barney" film will focus on the struggles of thirtysomethings who grew up with the show.
The "Barney" film is described as an arthouse-style movie geared toward adults that explores themes of love and friendship.
In addition to "Barney," Mattel has over 45 other films based on toys like "Barbie," "He-Man," and "Polly Pocket" in the works.
Mattel aims to move beyond family-friendly cash grabs and produce more thoughtful films with their iconic characters and properties.
The "Barbie" film directed by Greta Gerwig is seen as the model for Mattel's new creative approach with other franchises like "Barney."