Mattel's massive 'Barbie' movie marketing blitz engulfs world in pink, attracting fans and concerns

Mattel has created a marketing campaign with over 100 brands for the "Barbie" movie release, flooding the world with pink products and promotions.
The campaign includes special Barbie dolls, brand collaborations across industries, pink-themed products, and unofficial "Barbiefied" options.
Barbie sales have been strong, with the movie-specific Barbie currently the top-selling doll on Amazon.
While some experts believe the marketing benefits Barbie, others fear an oversaturation of pink that drowns out individual products.
Nonprofits like I Support the Girls are also utilizing Barbie in social media campaigns around diversity and menstrual health.