Overview

• Mattel unveiled the Barbie Signature Día de Muertos 2025 La Llorona designed by Javi Meabe, with packaging by Charis Ceniseroz.
• Preorders opened through Barbie Club, Mattel Creations, El Palacio de Hierro and select sellers such as Amazon México, then sold out within minutes.
• The edition lists at 2,999 pesos in Mexico, offers a member price near 2,400 pesos through Barbie Club, and posts internationally at about $110.
• The doll features a layered white lace gown with a blue translucent skirt evoking water, translucent skeletal-detailed hands, a black rose headpiece with veil, catrina-style makeup with tears, plus a display base and certificate of authenticity.
• Retailers have activated waitlist notifications, broader in-store availability has not been announced, and resales have appeared at steep markups on marketplaces.