Overview
- Mattel introduced Mattel Wonder Indoor Waterparks, a branded, climate‑controlled concept that integrates IP such as Barbie and Hot Wheels into lazy rivers, wave pools, and waterslides.
- The company named American Resort Management for operations, I-dentity Group for development, and Martin Aquatic for design.
- Media reports indicate an initial plan for five U.S. locations with Orlando cited as a target, a detail not formally confirmed by Mattel.
- No locations or opening dates have been disclosed, with the company saying more information will be shared as plans progress.
- The initiative complements Mattel’s broader location‑based strategy, including Mattel Adventure Park projects underway in Glendale, Arizona, and planned for Bonner Springs, Kansas.