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Mattel Unveils Limited Barbie Día de Muertos ‘La Llorona’ 2025 as Pre-Sales Sell Out

Pre-sale listings vanished within minutes, with Mattel yet to set a broader release date.

Overview

  • The 2025 Signature edition interprets the La Llorona legend and is the first in the series to depict a legendary figure, designed by Javi Meabe with packaging by Charis Ceniseroz.
  • Collector specs include the articulated Muse body, a display base and a certificate of authenticity within a themed presentation box.
  • Pre-sale pricing was listed at 2,999 MXN at El Palacio de Hierro, about 2,400 MXN for Barbie Club 59 members via Mattel Creations and $110 USD on the international listing.
  • Initial availability appeared through Mattel Creations and selected retailers, with reports of listings at El Palacio de Hierro and Amazon Mexico during the pre-sale window.
  • Coverage notes the edition sold out within minutes and there is no announced restock or general-release date, though sign-ups for availability notifications are being taken.