Mattel to Make Majority of Games Colorblind Accessible by 2024
Initiative includes redesigns of popular titles like Uno and Blokus, aiming for 90% accessibility by 2025.
- Mattel will update 80% of its games to be colorblind accessible by the end of 2024, with a goal of 90% by 2025.
- Games such as Uno, Phase 10, and Skip-Bo will feature new patterns and symbols for better color differentiation.
- The initiative includes both physical and mobile versions of the games, ensuring broad accessibility.
- Mattel collaborated with experts and individuals with colorblindness to develop these updates.
- The company will donate updated game copies to YMCA summer camps as part of its inclusivity efforts.