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Mattel Releases First Autistic Barbie, Now Available at Target and Mattel Shop

Developed with the Autistic Self Advocacy Network over 18 months, the Fashionistas doll reflects autistic experiences through sensory and communication-focused features.

Overview

  • The doll goes on sale at a suggested price of $11.87, with availability at Walmart scheduled for March.
  • Design elements include a side-shifted gaze, articulated elbows and wrists for stimming, a loose A-line dress, and flat shoes for stability.
  • Each package includes a finger-clip fidget, noise-canceling headphones, and a tablet showing symbol-based Augmentative and Alternative Communication apps.
  • Autism advocates welcomed the release as a meaningful step for representation, while the National Autistic Society stressed the spectrum’s diversity and the importance of authentic consultation.
  • The model joins Barbie’s inclusive Fashionistas range, which features dolls with Down syndrome, visual impairment, hearing aids, prosthetic limbs, vitiligo, and Type 1 diabetes, with this design also drawing on Indian facial features to widen representation.