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Mattel Releases First Autistic Barbie in Fashionistas Line

Created with disability-rights group ASAN, the design aims to reflect some autistic experiences without implying a single definition.

Overview

  • Mattel’s new doll goes on sale Jan. 12 at Mattel Shop and Target for a suggested $11.87, with Walmart expected to carry it in March.
  • The 18‑month collaboration with the Autistic Self Advocacy Network guided features such as a slightly averted gaze and articulated elbows and wrists for stimming.
  • Accessories include noise‑cancelling headphones, a finger‑clip fidget spinner, and a tablet showing augmentative and alternative communication apps.
  • The outfit is a loose‑fitting A‑line dress with flat shoes, chosen to reduce fabric‑to‑skin contact and support stability for play.
  • Mattel is donating more than 1,000 dolls to pediatric hospitals, as advocacy groups welcome the step and online reaction notes both praise and questions about representation.