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Mattel Releases First Autistic Barbie, Developed With Autistic Advocates

Developed with the Autistic Self-Advocacy Network, the doll reflects sensory needs and AAC use drawn from lived experience.

Overview

  • The Fashionistas doll features a shifted gaze, articulated wrists and elbows for stimming, loose-fit clothing, flat shoes, headphones, a fidget, and a tablet representing an AAC device.
  • The doll is on sale through Mattel’s online shop and at Target, with wider retail distribution expected at additional national chains.
  • Mattel is donating more than 1,000 dolls to pediatric hospitals that serve autistic children.
  • Reaction is varied within autistic communities and among parents, with praise for visibility alongside concerns about reinforcing narrow or aesthetic stereotypes.
  • Some conservative accounts criticized a “pronouns” option shown on the AAC tablet, while advocates noted pronouns are a standard part-of-speech feature on communication boards.