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Mattel Releases First Autistic Barbie as Sales Begin and Online Criticism Targets AAC 'Pronouns' Icon

Co-designed with the Autistic Self‑Advocacy Network, the Fashionistas doll uses sensory-aware details to reflect tools and behaviors some autistic people use.

Overview

  • The doll is available now through Mattel Shop and at Target, with distribution to additional major retailers expected in the coming months.
  • Features include an averted gaze, articulated elbows and wrists to allow stimming, sensory-friendly clothing, noise-cancelling headphones, a fidget accessory, and an AAC tablet.
  • Mattel says it is donating more than 1,000 of the dolls to pediatric hospitals that serve autistic children.
  • Responses from autistic people and parents are varied, with praise for representation alongside concerns that a single depiction could encourage stereotyping.
  • A conservative account criticized a “pronouns” label on the AAC screen, while supporters note pronouns are a standard element of communication tools used by non- and minimally speaking people.