Overview
- Thomas returns to three-dimensional animation following the recent 2D iteration, which wrapped its Netflix run late last year.
- Mattel unveiled an updated character model for Thomas that it says blends classic train details with a warmer, modern style for today’s preschool audience.
- Ted Wu, a senior vice president at Mattel, framed the redesign as honoring the brand’s heritage while making it feel relevant for a new generation.
- The relaunch extends beyond television with a refreshed logo, updated designs for other characters, new original content, live experiences and merchandise, with further announcements expected through 2026.
- Early reactions from some design commentators note discomfort with a more polished, realistic aesthetic, signaling pushback to the visual change.