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Mattel Misses Q3 Targets on North America Weakness, Shares Fall

The company kept its 2025 outlook based on a pickup in U.S. retailer orders early in the fourth quarter.

Overview

  • Net sales came in at $1.74 billion versus $1.83 billion expected, with adjusted EPS of $0.89 versus $1.07, and adjusted gross margin slipping to 50.2% from 53.1%.
  • North America sales fell about 12% year over year as retailers shifted to direct shipping and delayed inventory commitments closer to the holidays.
  • Mattel reaffirmed full-year guidance for revenue of $5.43 billion to $5.54 billion and EPS of $1.54 to $1.66, pointing to accelerating U.S. orders and a stronger holiday quarter.
  • Brand results were mixed, with global Barbie down 17% and Fisher-Price down 19%, while Hot Wheels rose about 8%.
  • Management cited cost and tariff pressures and said less than 40% of production is targeted to be sourced from China by year-end, as it also announced a Netflix licensing deal with products slated for spring 2026.