Overview
- The new Mattel Wonder Indoor Waterparks will feature attractions themed to brands such as Barbie and Hot Wheels across lazy rivers, wave pools, and slides.
- American Resort Management is slated to operate the parks, I-dentity Group will serve as developer, and Martin Aquatic will lead aquatic design.
- Initial reporting indicates an early plan for five destinations across the United States, including an Orlando location.
- Mattel has not named specific sites or timelines and says further details will be provided as development progresses.
- The initiative extends Mattel’s push into location-based entertainment alongside licensed Mattel Adventure Park projects in Glendale, Arizona, and Bonner Springs, Kansas.