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4d ago

Mattel Launches Mattel Studios to Unite Film and Television Under Robbie Brenner

It will leverage its iconic brands with 14 new series set to debut this year alongside a slate of movie adaptations

Actor Margot Robbie is photographed during a photocall for the upcoming Warner Bros. film "Barbie" in Los Angeles, California, U.S., June 25, 2023. REUTERS/Mike Blake/File Photo
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Overview

  • Robbie Brenner has been elevated to President and Chief Content Officer of the newly formed Mattel Studios, reporting to CEO Ynon Kreiz.
  • Jennifer Breslow will lead television content as Head of Television, while Darian Lanzetta and Tom McNulty join as Senior Executives of Film under Brenner’s oversight.
  • Mattel Studios is set to debut 14 TV series and specials this year, with 12 additional shows in production.
  • The studio’s film slate includes the live-action Masters of the Universe, due June 5, 2026, and a Matchbox feature starring John Cena slated for Fall 2026.
  • Over 30 projects drawing on brands such as American Girl, Hot Wheels, Thomas & Friends, Polly Pocket and UNO are currently in development.