Overview

• Cher and Dionne Barbie dolls, priced at $55.99–$59.40, feature iconic 1990s plaid outfits with accessories and are available on Mattel’s site, Amazon, Walmart and Target.
• Collector sub-lines include American Girl outfits (limited to 7,000 Cher and 5,000 Dionne at $75 each), Little People figures ($26.99–$27), a heart-shaped Polly Pocket compact ($29.97–$32.40) and a Clueless Uno deck ($12).
• Amazon preorders for the Barbie dolls guarantee October 2 delivery, while other retailer orders are scheduled to ship between late September and early October.
• The rollout taps nostalgia for the 1995 film by accurately recreating Cher Horowitz’s and Dionne Davenport’s signature styles in miniature form.
• Mattel is leveraging cross-brand partnerships and limited runs to drive holiday sales growth among adult collectors and long-time fans.