Mattel Launches First Diwali Barbie Designed by Anita Dongre

The new doll celebrates Indian culture and fashion just ahead of the Festival of Lights.

Mattel collaborated with Indian fashion designer Anita Dongre to create the Diwali Barbie, marking the first time the iconic doll celebrates the Hindu festival.
The doll features a traditional Indian lehenga with a modern twist, adorned with floral motifs and accessorized with golden bangles and earrings.
Anita Dongre, inspired by her Rajasthani roots, aimed to reflect contemporary Indian fashion and empower young girls globally through this design.
The Diwali Barbie is part of Mattel's ongoing efforts to embrace diversity, showcasing India's cultural richness on a global stage.
Available for $40, the Diwali Barbie can be purchased through major retailers like Target, Amazon, and Walmart.