Overview

• Mattel collaborated with Indian fashion designer Anita Dongre to create the Diwali Barbie, marking the first time the iconic doll celebrates the Hindu festival.
• The doll features a traditional Indian lehenga with a modern twist, adorned with floral motifs and accessorized with golden bangles and earrings.
• Anita Dongre, inspired by her Rajasthani roots, aimed to reflect contemporary Indian fashion and empower young girls globally through this design.
• The Diwali Barbie is part of Mattel's ongoing efforts to embrace diversity, showcasing India's cultural richness on a global stage.
• Available for $40, the Diwali Barbie can be purchased through major retailers like Target, Amazon, and Walmart.