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Mattel Launches First Barbie With Type 1 Diabetes in Fashionistas Line

Priced at $10.99, the doll goes on sale today with authentic medical devices, supporting Breakthrough T1D’s Children’s Congress.

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The polka dots on Barbie's outfit are a nod to colors and symbols for diabetes awareness.
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Overview

  • Mattel collaborated with Breakthrough T1D to ensure the continuous glucose monitor and insulin pump are accurately represented.
  • The doll comes equipped with a CGM on her arm, an insulin pump at her waist, and a smartphone displaying a glucose-tracking app.
  • Its blue polka-dot outfit and pastel blue purse nod to global diabetes awareness symbols.
  • Mattel donated dolls to this week’s Breakthrough T1D Children’s Congress in Washington, D.C., and unveiled special editions honoring Type 1 diabetes advocates Lila Moss and Robin Arzón.
  • The doll is sold on Mattel’s website and through retailers including Amazon and Walmart.