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Mattel Launches First Barbie Representing Autistic Experiences

Co-created with the Autistic Self Advocacy Network over 18 months, the doll reflects common sensory and communication supports.

Overview

  • The doll is on sale now through Mattel Shop and Target for $11.87, with Walmart availability expected in March according to USA Today.
  • Design features include articulated wrists and elbows for stimming, a subtly averted gaze, noise-reducing headphones, a functional fidget spinner, and a tablet displaying AAC apps.
  • Sensory-friendly styling includes a loose striped dress and flat shoes intended for comfort and stability.
  • The release joins the Barbie Fashionistas line, which emphasizes diverse skin tones, body types, hair textures, and disability representation.
  • Mattel announced donations of more than 1,000 dolls to pediatric hospitals including Children’s National Hospital, Children’s Hospital Los Angeles, and Rady Children’s Hospital, and cited ongoing research with the University of Cardiff on doll play and empathy.