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Mattel Launches Autistic Barbie With Sensory-Focused Design

Created with the Autistic Self Advocacy Network over 18 months to reflect common autistic experiences.

Overview

  • Sales begin January 12 at Mattel Shop and Target for a suggested $11.87, with Walmart stores adding the doll in March.
  • The doll features articulated elbows and wrists for stimming, a side-shifted eye gaze, noise-reducing headphones, a fidget spinner, and a tablet depicting AAC.
  • A flowy A-line dress and flat shoes were chosen to reduce fabric-to-skin contact and support stability during play.
  • Autistic advocates welcomed the representation as authentic and joyful, while noting no single toy can capture the full spectrum.
  • The release expands Barbie’s Fashionistas line that includes dolls representing Down syndrome, blindness, Type 1 diabetes, prosthetics, and other differences, with facial details inspired by underrepresented backgrounds.