Mattel Introduces Barbie Representing Autism Spectrum, On Sale Now in U.S.

Overview

• Mattel began U.S. sales today through its online store and Target at a suggested price of US$11.87.
• Walmart is slated to add the doll in March, and one outlet reports a Brazil launch in July 2026 priced at R$119.99.
• Features include a slightly averted gaze, articulated elbows and wrists for stimming-like motions, noise-cancelling headphones, a working fidget spinner and a tablet for augmentative and alternative communication.
• Design choices also include a sensory-friendly A-line dress and flats, with facial features inspired by Mattel employees in India to broaden representation.
• The model was created with the Autistic Self Advocacy Network and autistic contributors and joins the Fashionistas line that already includes dolls representing Down syndrome, diabetes, prosthetics, hearing aids and visual impairment.