Mattel Enhances Accessibility for Colorblind Players Across Game Portfolio

The company commits to making 80% of its games colorblind accessible by the end of 2024, with a goal of reaching 90% by 2025.

Iconic games like Uno, Blokus, and Phase 10 will feature new symbols to aid colorblind players.
Mobile versions of Mattel's card games will also receive accessibility updates.
Mattel will donate over $30,000 worth of colorblind accessible games to YMCA summer camps.
The initiative builds on previous efforts, including Uno Braille and a partnership with ColorADD.
Games made colorblind accessible will feature a special badge on their packaging.