Overview

• The inaugural event occupies the Palms’ technicolor suite with multiple UNO game tables, exclusive game extensions and a private bowling alley
• A personal UNO game dealer shuffles decks and oversees tournament-style play without any real-money wagering permitted
• Mattel and UNO issued statements this week refuting social media rumors of casino-floor betting on UNO
• The pilot pop-up sets the stage for additional UNO Social Clubs scheduled to appear in major U.S. cities later this year
• The launch builds on Mattel’s experiential marketing push and a TikTok contest that awarded one winner and a guest an all-expenses-paid stay at the Las Vegas suite