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Mattel Debuts First Barbie With Type 1 Diabetes Management Gear

Mattel is boosting visibility for children with type 1 diabetes through a launch donation of dolls to Breakthrough T1D.

Foto: Mattel.
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Overview

  • The Fashionistas doll features a continuous glucose monitor, an insulin pump and a smartphone app accessory to mirror everyday diabetes care.
  • It is now on sale in the U.S. at Walmart, Amazon and Mattel.com with a $10.99 suggested price.
  • Mattel partnered with Breakthrough T1D to develop the doll and contributed units to attendees at the Breakthrough T1D Children’s Congress in Washington, D.C.
  • The doll’s blue polka-dot outfit and pastel medical bag pay homage to the global diabetes awareness symbol.
  • Early reactions praise the doll for normalizing diabetes management and advancing inclusive representation in toys.