Overview

• Mattel announced the 2025 edition ahead of the Nov. 1–2 observance that celebrates loved ones who have passed.
• Barbie wears a white three-tier gown with cempasúchil details, a matching floral headpiece, bold jewelry, and intricate sugar-skull makeup.
• The three-tier design echoes the levels of traditional altars representing the underworld, the living world, and the spirit world.
• Ken features a Jalisco-style charro outfit with embroidered marigolds, gold-accented vest and pants, a sombrero, and calavera face paint.
• The dolls are available now through Mattel Creations, with design credits to Lynda Kyaw for Barbie and Ari Sarinana for Ken.