Overview

• Mattel CEO Ynon Kreiz confirmed plans to raise U.S. toy prices during an earnings call to counter the impact of steep tariffs on Chinese imports.
• The Trump administration's 145% tariffs on most Chinese goods are projected to cost Mattel at least $270 million in 2025, according to CFO Anthony DiSilvestro.
• Mattel is relocating the production of 500 toy lines from China to seven other countries, with a goal of reducing U.S. imports from China to under 15% by 2026.
• The Toy Association reports that many retailers are delaying or canceling holiday orders due to uncertainty over costs and demand stemming from the tariffs.
• President Trump defends the tariffs as part of his 'America First' agenda, aiming to boost domestic manufacturing despite potential price increases for consumers.