Overview
- The first UNO Social Club opened July 18–20 at the Palms Casino Resort in Las Vegas exclusively for winners of a TikTok contest
- Contest winners and a guest stayed in a technicolor suite featuring multiple UNO tables, new game extensions, a private bowling alley and a personal game host
- Mattel and Palms have clarified that the experience is strictly non-gambling and that no real-money bets will be placed
- Starting in August, pop-up UNO Social Clubs are scheduled to appear in bars across Los Angeles, New York City, Chicago, Atlanta and Austin
- The initiative reflects Mattel’s broader push into experiential marketing to meet Gen Z’s appetite for in-person social gaming