Particle.news

Download on the App Store

Mattel and Palms Debut Immersive UNO Social Club in Las Vegas

The invitation-only launch confirms that no real-money wagering is involved

Left to right, a family plays a game of UNO at a Summer Camp on Wednesday, June 11, 2025.

Overview

  • The first UNO Social Club opened July 18–20 at the Palms Casino Resort in Las Vegas exclusively for winners of a TikTok contest
  • Contest winners and a guest stayed in a technicolor suite featuring multiple UNO tables, new game extensions, a private bowling alley and a personal game host
  • Mattel and Palms have clarified that the experience is strictly non-gambling and that no real-money bets will be placed
  • Starting in August, pop-up UNO Social Clubs are scheduled to appear in bars across Los Angeles, New York City, Chicago, Atlanta and Austin
  • The initiative reflects Mattel’s broader push into experiential marketing to meet Gen Z’s appetite for in-person social gaming