Overview
- Mattel and BBC Studios announced the multi‑year global licensing deal on Tuesday, September 15, 2026, to place Bluey across Barbie, Hot Wheels, Fisher‑Price Little People, Polly Pocket and UNO.
- Mattel shared product examples that will appear beginning in fall 2026, including Barbie Cutie Reveal dolls dressed as Bluey and Bingo, Hot Wheels vehicles inspired by the show, Fisher‑Price Little People figures of Bluey’s family, Polly Pocket playsets and a Bluey‑themed UNO.
- The companies said the first assortments will start rolling out in fall 2026 but have not disclosed exact on‑sale dates, prices, retailers or full product imagery for most items.
- Nick Karamanos, Mattel’s head of entertainment partnerships, described the deal as a way to bring Bluey and her family into several Mattel brands, using the company’s established lines to reach more children and collectors.
- The move builds on Bluey’s wider 2026 push into live experiences at Disneyland and Walt Disney World and could expand availability worldwide through staged releases that target different regions, retailers and age groups.