Overview

• Mattel will raise U.S. toy prices selectively, ensuring 40–50% of products remain priced under $20.
• The company plans to relocate production for 500 products out of China in 2025, up from 280 last year, to diversify its supply chain.
• Trump’s tariffs on Chinese-made goods have reached 145%, significantly impacting toy industry cost structures.
• Mattel expects the full financial impact of the tariffs to materialize in Q3, closer to the critical holiday shopping season.
• Amid ongoing trade policy uncertainty, Mattel has suspended its full-year financial guidance for 2025.