Overview

• Rife posted Friday that people were twisting Sweeney’s words about her Dr. Squatch collaboration and called the online attackers “garbage losers.”
• He focused on the soap controversy and did not address the separate uproar over Sweeney’s American Eagle campaign.
• In a WSJ profile earlier this week, Sweeney said the harshest reactions to the soap endorsement were largely from women.
• American Eagle has stood by its campaign featuring Sweeney, saying the ad is about jeans and nothing more.
• Rife’s defense comes after his own recent ad flap with e.l.f., which apologized for a campaign featuring him following public backlash.